We build cultural capital through cricket and beyond
ABOUT US
Boundaries North has a vision of cricket becoming a major part of Canada’s sporting ecosystem. We work with all stakeholders in pursuit of this critical goal and we invest in all aspects of Canadian cricket.
Our exclusive ownership of Canada’s Men’s and Women’s National Team commercial rights has created a pathway for unprecedented brand partnerships and the development of a major global media footprint for Canadian cricket. Our National Teams compete at the ICC Cricket World Cup, and we host a calendar of exciting international cricket each summer in Canada.
Cricket fans represent Canada’s fastest growing population segments, and cricket shapes investments from brands & entertainment properties to create deep connections. Boundaries North offers a unique opportunity to directly champion the growth of cricket and to co-invest alongside us.
OUR WORK
2025
Digital Marketing
Cricket Canada Social Media
Managing and scaling first-party social channels through creative strategy, data insights, and consistent audience engagement to strengthen brand identity and growth.
2025
Sponsorship Activation
NoFrills Cricket Cookout
No Frills Hosts Its First Branded End-of-Season Summer BBQ Experience.
2025
Fan Engagement
Fan Focus
Spotlight on Debbie, One of Cricket Canada’s Most Passionate Supporters.
2025
Sponsorship Activation
A money can’t buy experience for local youth players to walk on to the pitch with Team Canada during International Cricket games played in Canada
TD Onto the Pitch
2025
Brand Strategy (Community Programming)
TD Young Wickets
A curriculum-based grassroots program designed in partnership with 2019 World Cup winner Liam Plunkett. It introduces kids to cricket, develops future coaches, and builds community excitement for the game through partnerships with local organizations.
2025
Brand Strategy (Community Programming)
Canada’s first large-scale youth cricket gear program to give kids and communities free access to quality cricket equipment. Distributed through grassroots organizations nationwide and via the Cricket Clinics run by Liam Plunkett.
TD Quick Kits
2025
Content Production
Nissan Canada
Turnkey Branded Content: Strategy, Creative, and Execution with Embedded Product Integration
2025
Integrated Marketing Campaign
Toronto Blue Jays x Cricket Day at the Park
Bespoke event Strategy, Match Day Entertainment, Media buy, influencer marketing.
2025
Sponsorship Activation
Maxi Eastern Championship
An integrated domestic competition takeover by Maxi, Loblaws’ discount grocery brand, created to bring cricket closer to Francophone audiences in Eastern Canada.
2025
Influencer Marketing
Talent and content programming centered on a head-to-head showdown between popular YouTuber Pushpek and Canadian National Team cricketer Harsh Thaker, supported by the City of Brampton.
Cricket Pro vs. YouTuber
Partnership Marketing
2025
Journey To The T20 Qualifier presented by TD Bank
A serialized branded content series that leverages education to engage fans and build awareness of the team’s journey to the T20 World Cup
NEWS ARTICLES
Canada qualify for ICC Men's T20 World Cup 2026
ICC
Cricket Canada is thrilled to announce that the Men’s National Team has qualified for the 2026 ICC Men’s T20 World Cup, to be co-hosted by cricket powerhouses India and Sri Lanka. After an undefeated campaign at the ICC Americas Regional Qualifier, Canada has secured its place among the world’s elite T20 teams. This milestone represents a defining moment in Canadian cricket history. The team’s remarkable display of skill, teamwork, and tenacity throughout the qualifier energized fans across the country and showcased the immense talent emerging from Canadian cricket programs. It also sends a strong message to the global cricket community that Canada is ready to compete and shine on cricket’s biggest stage.
June 23, 2025
Cricket World Cup star inspires next generation of cricketers in Surrey
Surrey Now-Leader
Over 100 young cricketers filled West Newton Community Park for a free one-day clinic led by former England cricket World Cup champion Liam Plunkett and South African-American cricketer Corné Dry.
Plunkett told Black Press Media he is passionate about growing the sport of cricket across North America. He partnered with Boundaries North and TD Bank to start TD Young Wickets. "We did the first camp in Toronto, a month back, and it was very successful at introducing kids to the game," Plunkett said. "And at the end of the day, it's about learning something and seeing them leave with a smile on their face."
To learn more about TD Young Wickets visit, td.com/ca/en/about-td/sponsorship/td-sports/tdyoungwickets.
August 6, 2024
English cricket star coming to Edmonton for youth clinic aims to teach, grow game in North America
CTV News
Liam Plunkett’s aim: To grow the game of cricket in North America through the grassroots.
The star English cricketer who has moved across the Atlantic Ocean in part to promote and grow the game, and to continue playing it professionally in the United States for at least one more season, says his foray into Canada, in particular to Edmonton this coming Sunday, is to try “to get people who’ve never seen the game before to come and enjoy it, and showcase what cricket is. The 40-year-old bowler who was a key part of England’s World Cup-winning squad in 2019 has partnered with TD Bank through its Young Wickets program to bring a cricket clinic to Clarke Stadium on Sunday from 12:30-3:30 p.m.
August 19, 2025